5 Reasons why Outdoor digital advertising is a cost-effective way to advertise

Advertising requires a huge investment not only of money but also in terms of time and effort. Because it requires a lot of investment, advertisers and marketers would have to make it right the first time. This, however, might be too much for small business owners to handle especially if they are new to advertising. They can opt for hiring Best Advertising Agencies to help them with their advertising needs but this would also mean that the advertiser would have to increase their advertising budget to target Successful Advertising Campaigns. On the other hand, they could also choose to do outdoor digital advertising. This will still be expensive but it is more cost- effective than other advertising mediums which will mean that the advertiser’s investments will not go to waste. And here are the reasons why:

Eye- catching

When done properly, it can catch the attention of the whole audience that it is exposed to. People spend most of their waking hours outside their homes so advertisers can expect a huge audience. According to one study, 63 percent of adults reported that the outdoor digital advertising was able to catch their attention. Imagine? 63 percent! When Digital Media is combined with outdoor advertising, the advertisement will be able to make use of the different tools and technologies to make advertisements stand out and be unique. Advertisements can make use of Augmented Reality (AR) or 3D technologies to capture the interest and attention of their audience.

Frequency

Advertising outdoors means that advertisements will always be readily available for the viewing pleasure of the consumers therefore giving the brand, product or service a repetitive advertising. This will increase the recall rate of the consumers and make the brand more memorable. 62 percent of adults have seen outdoor digital advertising in the past 12 months. The brand will be exposed to the public for hours, days, weeks, months or even years which will increase the possibilities of the brand to reach its advertising goal.

Reach

Outdoor advertising is able to reach consumers where other advertising media can’t. An average of 6 different types of places where there was outdoor digital advertising was seen by adults for a week. Advertisements can be placed in high traffic areas or locations where the target consumers frequent.

Exposure

Because advertisements can be placed where the target consumers are, it will become more relevant to them thus allowing the advertisement t gain their interest and attention. 44 percent of adults were able to pay “some” or “a lot” of attention to outdoor digital advertising.

Call to action

Outdoor digital advertising is also able to generate a greater call to action by not only being relevant to the consumer but also by being placed nearer the point of purchase. 36 percent of adults reported taking an action as the result of seeing an outdoor digital advertisement. This quality is the most important aspect of an advertising medium because this will determine whether the advertisement was successful or not. The goal of advertising is not to entertain commuter but to persuade them to but your product or service thus raising your profits and revenue.

SMRTMedia, a Singapore-Based Advertising Agency ,offers Digital Bus Advertising and more Successful Advertising Campaigns that highly contribute in Advertising and Marketing of services or brands.

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